NYC tells tourists not to worry about swine flu
NEW YORK — New York City is including a new message in its pitch to lure visitors — don’t worry about swine flu.
City tourism officials joined their counterparts in Spain to announce a $1.7 million advertising campaign to promote New York tourism in Spain, a country that sends hundreds of thousands of visitors here annually. They used the promotion’s start to remind potential visitors that the city is open for business.
“New York City has the highest market share of Spain visitation to the United States,” said Kimberly Spell, senior vice president of Public Affairs at NYC & Co., the city’s tourism agency. “We want to also assure Spanish visitors that it is safe to travel to New York City and encourage them to continue with their travel plans as normal.”
The total number of confirmed swine flu cases in New York State rose from 90 to 91 on Tuesday, 74 of them in New York City.
The majority of New York City’s 74 cases of H1N1, or swine flu, have been traced to St. Francis Preparatory in Queens, a Catholic high school that reopened Monday after being closed all of last week.
Travel industry watchers said New York City tourism has not declined even though the city has the largest concentration of confirmed swine flu cases outside Mexico.
“We’ve heard very limited examples of cancellations,” said NYC & Co. spokesman Chris Heywood. “We just wanted to address it right up front. New York City is open for business and safe for travel.”
Travel agents said that some tourists had canceled trips to Mexico, where 26 deaths have been attributed to swine flu, but few, if any, were altering travel plans to New York.
Bob Whitley, head of the U.S. Tour Operators Association, said he had not heard of any cancellations of tours to New York because of swine flu.
Jan Stanczak, owner of Travel Leaders in O’Fallon, Mo., said, “We haven’t even had anyone question whether it was a threat to travel to New York.”
The Spanish tourism campaign includes some 2,000 posters that will be displayed throughout the country.
The promotion is tied to New York’s “Rainbow Pilgrimage” campaign to boost tourism among gays and lesbians on the 40th anniversary of the 1969 Stonewall riots, a gay liberation milestone.
New York City is the top U.S. destination for tourists from Spain. Officials estimate they spent an estimated $389 million in the city in 2008.
On the Web: www.nycgo.com
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